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Sales and Distribution Management: Text and Cases-Krishna K Havaldar Vasant M Cavale 2006-06-01 Consumer Behavior-Kanuk 2009 Consumer Behavior and Marketing Strategy-J. Paul Peter 1996 This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis.. Oct 23, 2020. A buying center, also called decision-making unit (DMU), brings together "all those members of an organization who become involved in the buying process for a particular product or service".. The concept of a DMU was developed in 1967 by Robinson, Farris and Wind (1967). A DMU consists of all the people of an organization, who are involved in the buying decision.. Intermediaries. Intermediaries, also known as distribution intermediaries, marketing intermediaries, or middlemen, are an extremely crucial element of a company’s product distribution channel. Without intermediaries, it would be close to impossible for the business to function at all. 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